Recognized as an "emerging investment destination," Hue is increasingly attracting both domestic and foreign capital. The area’s infrastructure is rapidly evolving with a more modern outlook, marked by the presence of major developers. Notably, the joint venture between BGI Group and IUC Group is developing BGI Topaz Downtown (Zone A, An Van Duong New Urban Area) — a Japanese-style commercial and business district located in Hue’s new central zone.

Situated in the core of Nam Song Huong District, at the heart of Hue’s new administrative zone and adjacent to Aeon Mall, BGI Topaz Downtown is poised to become a key architectural piece in Hue's urban landscape. The project's developer envisions the area as a premier destination for shopping, entertainment, and leisure in Central Vietnam, leveraging the city’s rich cultural and heritage tourism potential to elevate Hue’s position on Vietnam’s economic and tourism map.

BGI Topaz Downtown – Prime Location in the Administrative Core of New Hue City
Image: BGI Group & IUC Group Joint Venture

BGI Topaz Downtown – Prime Location in the Administrative Core of New Hue City
Image: BGI Group & IUC Group Joint Venture

Owning a townhouse or garden-linked home at BGI Topaz Downtown at this time offers buyers a first-mover advantage, seizing the potential for price appreciation as Hue is set to become a centrally governed municipality by 2025.

The project stands out among investors thanks to its ideal location, meeting the classic real estate principles of: “near market, near river, near road, and near community.” Specifically, BGI Topaz Downtown is adjacent to Aeon Mall, overlooks 250 meters of the Nhu Y River, and sits across from a planned 12-hectare green park. This area is poised to become a leading hub for entertainment, shopping, and recreation in the region, attracting a large number of residents and tourists.

The project is expected to benefit from a substantial customer base from neighboring areas and visiting tourists. According to the Thua Thien Hue Department of Tourism, in the first half of 2023, Hue welcomed approximately 1.64 million tourists, including nearly 568,000 international visitors.

Thanks to its strategic location on Hoang Quoc Viet Boulevard—the main artery connecting Hue's city center to Phu Bai International Airport and Thuan An Port—owners of properties in BGI Topaz Downtown can maximize both residential and commercial use. This includes opening businesses such as restaurants, cafés, bars, spas, and wellness centers.

The project is designed by Zoo Studio and directed by Toshi Kawauchi, offering a minimalist Japanese-style commercial street harmonized with contemporary elements. The architecture emphasizes clean, bold lines, allowing for versatile use. Each townhouse or garden home features a generous 7-meter-wide frontage, ideal for opening shops, restaurants, or boutique hotels. Additionally, private entrances for each unit maximize utility and flexibility for future owners.

Now entering its second sales phase, with a limited number of units, BGI Group is offering attractive purchasing policies to support investors with modest capital looking for long-term gains.

Specifically, buyers can enjoy 0% interest and principal grace periods for 24 months, along with up to 8% discounts and valuable gifts worth up to 500 million VND for early customers.

Perspective of the BGI Topaz Downtown Shophouse Row.
Image: BGI Group & IUC Group Joint Venture

Currently, owning a townhouse or garden-linked home at the project allows customers to invest and generate income without paying interest for up to two years—while waiting for real estate prices to rise.

In addition, the developers BGI Group and IUC Group are offering a 50% rental support policy for 24 months for customers who lease space for business operations.

According to Ms. Nguyễn Thị Huyền Thơm, Sales Director of Đất Xanh Miền Bắc, with a limited number of units, including 37 shophouses (ranging from 119 to 223 sqm) and 183 garden-linked lots (from 94.5 to 210.6 sqm), BGI Topaz Downtown has caught the eye of many sharp investors who recognize its income-generating potential and price appreciation prospects.

“By choosing BGI Topaz Downtown, buyers not only optimize their capital flow but also save time—since the project is already completed and ready for handover starting from November,” Ms. Thơm explained.